Updated: September 16, 2023

The Incredible Hulk ( vol. 2 ) was published through the 1970s. At times, the writers included Archie Goodwin, Chris Claremont, and Tony Isabella. Len Wein wrote the series from 1974 through 1978. Nearly all of the 1970s issues were drawn by either Herb Trimpe, who was the regular artist for seven years, or Sal Buscema, who was the regular artist for 10 years, starting with issue #194 ( December 1975 ). Issues #180â€"181 ( Oct. - Nov. 1974 ) introduced the character Wolverine, who would go on to become one of Marvel Comics' most popular. The original art for the comic book page that introduced Wolverine sold for $657,250. in May 2014. Key supporting characters included Jim Wilson and Jarella, both of whom would make few appearances outside of this decade.

In 1977, Marvel launched a second title, The Rampaging Hulk, a black-and-white comics magazine. This was originally conceived as a flashback series, set between the end of his original, short lived solo title and the beginning of his feature in Tales to Astonish. After nine issues, the magazine was retitled The Hulk! and printed in color. A nine part "continuity insert" that in many ways contradicted the original comics stories was retconned later as a movie made by an alien movie producer, Bereet who also portrayed her people as warmongering shapeshifters.